Leading digital agency helps client earn top honors for franchise marketing excellence. The annual Franchise Innovation Awards ceremony was held once again this week as part of the new and improved Franchise Customer Experience Conference in Atlanta, and digital marketing agency Location3 helped partner Wild Birds Unlimited earn top honors at the 2022 awards dinner.
Behind a strong entry highlighting the work of both teams in executing a unique, hyper-local marketing strategy that combined Connected TV and programmatic display to drive retail store awareness and customer growth, the partners were awarded first place recognition for Best Digital Campaign and Best Limited Campaign budget. With an additional win in the Operations category, Wild Birds Unlimited was propelled to the top prize of Best Overall in 2022, an incredible achievement among a crowd of quality entries from Fortune 500 brands and franchise systems.
“In the past, we simply haven’t had the resources to make an impact with system-wide advertising via broadcast TV and other traditional channels. But with Connected TV and programmatic/native display ads, we can now extend our reach in ways that are highly effective and affordable, even with a limited budget,” said Wild Birds Unlimited VP of Marketing, Bo Lowery. “These sophisticated advertising methods resulting from our strong partnership with Location3 make this type of success possible.”
According to Franchise Update Media, the annual host of the event, the Franchise Innovation Awards recognize those organizations that are creating and implementing the most original and successful business innovation strategies and tactics in the US to build market share and engage customers.
“Our mission at Location3 is to drive growth for our partners through excellence in local marketing,” said Joshua Allen, VP of Marketing at Location3. “We’re proud of the thoughtful, dedicated work our teams do every day on behalf of our franchise partners. When organizations like Franchise Update Media take notice, we feel an extra sense of accomplishment.”
Both Wild Birds Unlimited and Location3 have been recognized as past award winners at the annual Franchise Innovation Awards event and continue to work together on developing new strategies for increasing retail store awareness, customer loyalty and revenue growth.
Location3 is the preferred marketing partner of franchisors and franchisees, delivering enterprise strategy with local activation. We partner with franchise brands to help them increase units, brand awareness, customers, and revenue. Our franchise marketing platform, LOCALACT, also gives local owners the technology and support needed to advertise their businesses online and understand campaign performance across search, social, video, audio, display, and more. We’ve been helping franchisors and franchisees successfully connect the dots between marketing strategy, creative, media and technology since 1999. We can help you, too. To learn more, visit Location3.com
About Wild Birds Unlimited
Wild Birds Unlimited is a wildlife and retail franchise that specializes in bird seed, bird feeders, and many other bird feeding supplies, featuring more than 350 stores across North America. We Bring People & Nature Together, and we do it with excellence. We bring joy into our customers’ lives by sharing our passion for birds and knowledge about the hobby of backyard bird feeding. To learn more, visit WBU.com